SELECTED WORK / CONCEPT ARCHIVE

Two businesses.
Two visual worlds.

Fictional concept studies showing how strategy, identity, content, and interface change with the business. These are design explorations—not client commissions or evidence of commercial results.

01 / RESIDENTIAL PAINTING
Hollowbrook sitting room in mineral green and natural daylight

Hollowbrook

A residential painting world built around changing light, occupied homes, careful preparation, and a tactile working color deck.

Enter the complete concept
Painter preparing plaster beside a timber window
HOLLOWBROOK / FICTIONAL PAINTING BUSINESSTHE SERVICE JOURNEY
Actual Hollowbrook service section explaining interior painting, exterior painting, preparation and color guidance
Captured from the implemented services section. From a clear offer to an understandable scope.

02 / ITALIAN RESTAURANT · CONCEPT

Ciamarella

A welcoming Italian restaurant concept with warm ivory, terracotta accents, clear food descriptions and a complete sample menu.

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Ciamarella dining room seen through a dark thresholdCiamarella pasta course in a dark ceramic bowl

CIAMARELLA / FICTIONAL RESTAURANT

A menu
made to be read.

Six menu categories, plain dish descriptions and a printable menu. A useful guest journey beyond the restaurant’s opening page.

Explore the full menu
Actual Ciamarella menu page with category navigation and readable starter dishes
Captured from the implemented menu page. Fictional restaurant · Concept menu.

What the concepts prove

Position first

Each begins with a different perception problem and customer context, giving every visual decision a reason to exist.

No house style

Typography, palette, image treatment, spacing, and interaction are selected for the fictional business—not inherited from MellowSaas.

Built beyond desktop

Hierarchy recomposes on smaller screens, with useful information remaining clear without hover or oversized effects.